Service was great! The cheese wasn’t melted on the STP Dipper. The toaster needs to be turned up or sub left in longer.
Kevin Lowe
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111 Sparkleberry Crossing Rd #8, Columbia, SC
(803) 419-6767For a legendary sandwich experience in Columbia, visit Groucho's Deli at 111 Sparkleberry Crossing Rd #8. Since 1941, we've been serving up our famous Dipper-style subs, loaded salads, and signature sauces. We are proud to be your neighborhood deli, serving the Columbia community with quality ingredients and a taste of tradition.
Groucho's Deli is known for its hot, open-faced Dipper sandwiches and its signature Formula 45 sauce. Harold "Groucho" Miller founded Groucho's in Columbia, South Carolina, in 1941. Today it's a fast-casual neighborhood deli that serves made-to-order warm deli sandwiches, fresh salads and award-winning sweet tea, all made with fresh, never-frozen ingredients. The deli still uses the founder's original recipes for potato salad, coleslaw and dressings, and it still follows his motto: "Quality is the most important ingredient in a sandwich."
What sets Groucho's Deli apart is more than eight decades of history and signature recipes you won't find anywhere else. Its trademarked Dipper sandwiches came out in the 1960s. They're served hot and open-faced with a side of sauce for dipping. The most famous sauce is Formula 45, a tangy housemade dressing perfected in 1945. Groucho's still makes the founder's original potato salad, coleslaw, and dressings, and it builds every sandwich to order with fresh, whole-muscle protein and produce. Groucho's has grown into one of the Southeast's best-known deli brands, but each location is still meant to be "Your Neighborhood Deli." That means fast, friendly service and roots in the local community, not just another chain stop.
A Dipper is a Groucho's Deli original: a hot, open-faced sub served with a side of sauce for dipping. Most guests choose Formula 45, a tangy dressing perfected in 1945. Groucho's Deli introduced Dippers in the 1960s, and the best-known are the STP Dipper and the Apollo Dipper, named after the Apollo space capsule.
Yes. Vegetarian options include the Baby Bella Melt, Baby Bella Salad, Caprese Sandwich, Caprese Salad and Veggie Italian Sub. For a vegan Baby Bella, ask for no feta and double mushrooms. Several salads work for guests avoiding gluten, and Groucho's Deli also offers gluten-free sub rolls. Full allergen and dietary details for every item are on the Groucho's Allergy & Dietary Needs Menu at foodini.co/menu/6TjTm. All food is prepared in a shared kitchen, so Groucho's Deli cannot guarantee any item is free of gluten or other allergens. If you have a food allergy, tell the team when you order.
Yes. Order ahead for pickup or delivery at orders.grouchos.com or in the Groucho's Mobile App for iPhone and Android. Groucho's Deli is also on third-party delivery apps and marketplaces.
Yes. Groucho's Caters offices, parties, game days and events. Order online, download the catering menu or send a catering inquiry from grouchos.com/catering.
Yes. Every Groucho's Deli location has a kids section on the menu and high chairs. Groucho's Deli is your family-friendly neighborhood deli.
Yes. Groucho's REWARD$ lets guests earn rewards on their visits. Download the Groucho's Mobile App for iPhone or Android to join, order ahead and track your rewards.
Groucho's Deli—NE Columbia is at 111 Sparkleberry Crossing Rd #8, Columbia, SC 29229.
Based on 446 Google reviews
Service was great! The cheese wasn’t melted on the STP Dipper. The toaster needs to be turned up or sub left in longer.
Kevin Lowe
View on GoogleFirst time I visited this particular location. The staff was very efficient with my order. Also they were very friendly & pleasant
K Quick
View on GoogleIt was my first time in Columbia and my friend recommended me this restaurant. First thing I’m gonna say is the service was outstanding! A young man with curly black hair took my order and he greeted me with a smile and was very easy to talk with, he recommended me some items on the menu and they were amazing! Best part about this experience was the excellent service I got. Definitely recommend this place for good food and wonderful service!
Landon F
View on GoogleMy first time here and it was absolutely amazing!
Brian Long
View on GoogleI truly enjoyed the food, and the service was amazing. I brought my co-workers there for lunch, and we will definitely go back.
William Ferguson
View on GoogleGroucho's Deli on Sparkleberry lane is a staple restaurant for me. The food is delicious. If you want an array of deli-like food choices, come to Groucho's Deli.
Madison Tucker
View on GoogleReviews from GoogleShowing 6 of 446 reviews
Cole Special Dipper – Melty & Custom-Dipped Sink your teeth into tender turkey, crispy bacon crumbles, and melted American cheese on a warm wheat roll. Personalize it with your choice of dip and enjoy it with Groucho’s Famous Potato Chips and a dill pickle spear. A bold twist on the classic Dipper.

BLC Chicken Critter – Bold, Loaded & Crispy-Crunchy A juicy, marinated chicken breast drizzled with Groucho’s Famous 95 Dressing, topped with crispy bacon crumbles, melty cheese, fresh lettuce, and a touch of mayo on a Kaiser roll. Served with Groucho’s Famous Potato Chips and a dill pickle spear. A flavor-packed bite with every crunch.

Groucho’s Mid East Special – OG Bold, Meaty & Fork-and-Knife Worthy An original Groucho’s classic, the Mid East Special is a hot, open-faced sub stacked with lean pastrami, bologna, Provolone cheese, and flavorful salami, drizzled with our signature oil & vinegar dressing. Served with Groucho’s Famous Potato Chips and a dill pickle spear. It’s a fork-and-knife kind of sandwich—messy, melty, and completely unforgettable.

Groucho’s Baby Sub – An OG Favorite, Hot & Fully Stacked A hot sub roll filled with savory salami, bologna, and melted provolone cheese, layered with our signature herb-infused slaw and topped with lean ham. Served with Groucho’s Famous Potato Chips and a dill pickle spear. It’s a fork-and-knife kind of sandwich—bold, messy, and worth every bite.

Folded Pita – Fresh, Flavorful & Fully Customizable A warm, folded pita filled with crisp chopped lettuce, tomatoes, cucumbers, and cheddar cheese, topped with your choice of protein and a drizzle of oil & vinegar dressing. Served with Groucho’s Famous Potato Chips and a dill pickle spear—a light and satisfying deli favorite.

Groucho’s Famous Apollo Dipper – Hot, Melty & Legendary A warm sub roll packed with piping hot ham, turkey, and melted Swiss cheese, crafted to perfection. Served with Groucho’s Famous Formula '45' Sauce or your choice of dipping sauce, along with Groucho’s Potato Chips and a dill pickle spear. A true Groucho’s classic that’s all about the melt.

The Moose Collection – Melty, Saucy & Signature Bold Choose your favorite protein (Ham, turkey, or Roast Beef), topped with melty Provolone cheese, crisp lettuce, and our legendary Groucho’s® Formula '45' Sauce, all served on a fresh Kaiser roll. Comes with Groucho’s Famous Potato Chips and a dill pickle spear. It’s bold, craveable, and 100% Moose-approved.

International Dip – Bold, Melty & Globally Inspired Choose from turkey, ham, or roast beef, heated and topped with melted Muenster cheese on hearty pumpernickel bread. Served with your choice of dressing for a rich, savory deli experience. Mega Size option available with 1/4 lb. turkey and 1/4 lb. roast beef for serious sandwich lovers.

Reuben Sandwiches – A Groucho's Favorite Since 1969 Our legendary Reuben sandwiches are stacked high with premium deli ingredients and nearly 60 years of tradition. Choose your favorite style—all served on toasted rye bread with Groucho’s Famous Potato Chips, a dill pickle spear, and a side of Formula '45' Sauce. Reuben Options: Classic Pastrami Reuben Extra-lean pastrami brisket, melted Muenster cheese, warm sauerkraut, and zesty German mustard on toasted rye. A timeless deli masterpiece. Sl

The Legendary STP Dipper – Groucho’s #1 Fan Favorite Our most popular sandwich! Loaded with tender roast beef, fresh turkey, a melty Swiss cheese layer, and real bacon crumbles—all stacked on a hearty sub roll. Served with our signature Formula '45' Sauce, Groucho’s Famous Potato Chips, and a dill pickle spear. Bold, savory, and unforgettable.

Big Dipper – Bold, Melty & Made to Dip A hearty combo of roast beef and ham, topped with your choice of melted cheese, stacked inside a warm sub roll, and served with your preferred dipping sauce. Comes with Groucho’s Famous Potato Chips and a dill pickle spear for the ultimate deli-style experience.

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