They always treat us like we’re the only customers. It’s a bonus when you waitstaff knows your drink order ahead of time.
Kevin Stevenson
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For a legendary sandwich experience in Columbia, visit Groucho's Deli at 611 Harden Street. Since 1941, we've been serving up our famous Dipper-style subs, loaded salads, and signature sauces. We are proud to be your neighborhood deli, serving the Columbia community with quality ingredients and a taste of tradition.
Groucho's Deli is known for its hot, open-faced Dipper sandwiches and its signature Formula 45 sauce. Harold "Groucho" Miller founded Groucho's in Columbia, South Carolina, in 1941. Today it's a fast-casual neighborhood deli that serves made-to-order warm deli sandwiches, fresh salads and award-winning sweet tea, all made with fresh, never-frozen ingredients. The deli still uses the founder's original recipes for potato salad, coleslaw and dressings, and it still follows his motto: "Quality is the most important ingredient in a sandwich."
What sets Groucho's Deli apart is more than eight decades of history and signature recipes you won't find anywhere else. Its trademarked Dipper sandwiches came out in the 1960s. They're served hot and open-faced with a side of sauce for dipping. The most famous sauce is Formula 45, a tangy housemade dressing perfected in 1945. Groucho's still makes the founder's original potato salad, coleslaw, and dressings, and it builds every sandwich to order with fresh, whole-muscle protein and produce. Groucho's has grown into one of the Southeast's best-known deli brands, but each location is still meant to be "Your Neighborhood Deli." That means fast, friendly service and roots in the local community, not just another chain stop.
A Dipper is a Groucho's Deli original: a hot, open-faced sub served with a side of sauce for dipping. Most guests choose Formula 45, a tangy dressing perfected in 1945. Groucho's Deli introduced Dippers in the 1960s, and the best-known are the STP Dipper and the Apollo Dipper, named after the Apollo space capsule.
Yes. Vegetarian options include the Baby Bella Melt, Baby Bella Salad, Caprese Sandwich, Caprese Salad and Veggie Italian Sub. For a vegan Baby Bella, ask for no feta and double mushrooms. Several salads work for guests avoiding gluten, and Groucho's Deli also offers gluten-free sub rolls. Full allergen and dietary details for every item are on the Groucho's Allergy & Dietary Needs Menu at foodini.co/menu/6TjTm. All food is prepared in a shared kitchen, so Groucho's Deli cannot guarantee any item is free of gluten or other allergens. If you have a food allergy, tell the team when you order.
Yes. Order ahead for pickup or delivery at orders.grouchos.com or in the Groucho's Mobile App for iPhone and Android. Groucho's Deli is also on third-party delivery apps and marketplaces.
Yes. Groucho's Caters offices, parties, game days and events. Order online, download the catering menu or send a catering inquiry from grouchos.com/catering.
Yes. Every Groucho's Deli location has a kids section on the menu and high chairs. Groucho's Deli is your family-friendly neighborhood deli.
Yes. Groucho's REWARD$ lets guests earn rewards on their visits. Download the Groucho's Mobile App for iPhone or Android to join, order ahead and track your rewards.
Groucho's Deli—Original Deli is at 611 Harden Street, Columbia, SC 29205.
Based on 739 Google reviews
They always treat us like we’re the only customers. It’s a bonus when you waitstaff knows your drink order ahead of time.
Kevin Stevenson
View on GoogleFast, Fresh, Fabulous and Delicious! : )
C. Akins
View on GoogleBruce Miller and Gang do a Great Job 👍 in 5 Points 👉👇☝️👉☝️ Max does Great in Mt Pleasant SC ⛵🛬🚁🧳🛥️💦🤿
Joseph L Copley
View on GoogleThe best Thousand Island dressing I've ever had. This place is a gem.
James Mills
View on GoogleI'm in a long-distance relationship with my boyfriend. I drive in from Tennessee every month. Groucho's Deli is a tradition for us. It holds such a special place in our hearts because we love the food and it is something we always look forward to. We specifically go to this one, the original, and sit in the same place by the window next to the front door. We have such fond memories. Sometimes, when I am about to head home, I'll come in and eat in our spot and take one for the road. Thank you for the absolutely delicious food and for bringing us closer together.
Brandon Smith
View on GoogleIt wasn't very busy so I sat in the back very fast service and food was excellent as always! The Apollo all han add bacon bits... Yum
Tracie Honeycutt
View on GoogleReviews from GoogleShowing 6 of 739 reviews
Groucho’s Baby Sub – An OG Favorite, Hot & Fully Stacked A hot sub roll filled with savory salami, bologna, and melted provolone cheese, layered with our signature herb-infused slaw and topped with lean ham. Served with Groucho’s Famous Potato Chips and a dill pickle spear. It’s a fork-and-knife kind of sandwich—bold, messy, and worth every bite.

BLC Chicken Critter – Bold, Loaded & Crispy-Crunchy A juicy, marinated chicken breast drizzled with Groucho’s Famous 95 Dressing, topped with crispy bacon crumbles, melty cheese, fresh lettuce, and a touch of mayo on a Kaiser roll. Served with Groucho’s Famous Potato Chips and a dill pickle spear. A flavor-packed bite with every crunch.

Roast Beef Marinate – Savory, Tender & Signature Sauced Sink your teeth into tender top round roast beef, piled high and drizzled with our signature 95 Marinade Sauce, gently heated and served on a fresh Kaiser roll. Comes complete with Groucho’s Famous Potato Chips and a dill pickle spear for a bold, satisfying meal.

Cole Special Dipper – Melty & Custom-Dipped Sink your teeth into tender turkey, crispy bacon crumbles, and melted American cheese on a warm wheat roll. Personalize it with your choice of dip and enjoy it with Groucho’s Famous Potato Chips and a dill pickle spear. A bold twist on the classic Dipper.

Groucho’s Mid East Special – OG Bold, Meaty & Fork-and-Knife Worthy An original Groucho’s classic, the Mid East Special is a hot, open-faced sub stacked with lean pastrami, bologna, Provolone cheese, and flavorful salami, drizzled with our signature oil & vinegar dressing. Served with Groucho’s Famous Potato Chips and a dill pickle spear. It’s a fork-and-knife kind of sandwich—messy, melty, and completely unforgettable.

The Legendary STP Dipper – Groucho’s #1 Fan Favorite Our most popular sandwich! Loaded with tender roast beef, fresh turkey, a melty Swiss cheese layer, and real bacon crumbles—all stacked on a hearty sub roll. Served with our signature Formula '45' Sauce, Groucho’s Famous Potato Chips, and a dill pickle spear. Bold, savory, and unforgettable.

Ham or Turkey DSHS – Deli-Style Hoagie with a Fresh Twist A classic sub roll layered with melted American cheese, a vibrant green salad center of cucumbers and tomatoes, and a splash of Italian dressing. Choose your protein: ham or turkey. Served with Groucho’s Famous Potato Chips and a dill pickle spear for a satisfying deli-style meal.

International Dip – Bold, Melty & Globally Inspired Choose from turkey, ham, or roast beef, heated and topped with melted Muenster cheese on hearty pumpernickel bread. Served with your choice of dressing for a rich, savory deli experience. Mega Size option available with 1/4 lb. turkey and 1/4 lb. roast beef for serious sandwich lovers.

Groucho’s Famous Apollo Dipper – Hot, Melty & Legendary A warm sub roll packed with piping hot ham, turkey, and melted Swiss cheese, crafted to perfection. Served with Groucho’s Famous Formula '45' Sauce or your choice of dipping sauce, along with Groucho’s Potato Chips and a dill pickle spear. A true Groucho’s classic that’s all about the melt.

Reuben Sandwiches – A Groucho's Favorite Since 1969 Our legendary Reuben sandwiches are stacked high with premium deli ingredients and nearly 60 years of tradition. Choose your favorite style—all served on toasted rye bread with Groucho’s Famous Potato Chips, a dill pickle spear, and a side of Formula '45' Sauce. Reuben Options: Classic Pastrami Reuben Extra-lean pastrami brisket, melted Muenster cheese, warm sauerkraut, and zesty German mustard on toasted rye. A timeless deli masterpiece. Sl

The Moose Collection – Melty, Saucy & Signature Bold Choose your favorite protein (Ham, turkey, or Roast Beef), topped with melty Provolone cheese, crisp lettuce, and our legendary Groucho’s® Formula '45' Sauce, all served on a fresh Kaiser roll. Comes with Groucho’s Famous Potato Chips and a dill pickle spear. It’s bold, craveable, and 100% Moose-approved.

Folded Pita – Fresh, Flavorful & Fully Customizable A warm, folded pita filled with crisp chopped lettuce, tomatoes, cucumbers, and cheddar cheese, topped with your choice of protein and a drizzle of oil & vinegar dressing. Served with Groucho’s Famous Potato Chips and a dill pickle spear—a light and satisfying deli favorite.

Big Dipper – Bold, Melty & Made to Dip A hearty combo of roast beef and ham, topped with your choice of melted cheese, stacked inside a warm sub roll, and served with your preferred dipping sauce. Comes with Groucho’s Famous Potato Chips and a dill pickle spear for the ultimate deli-style experience.

Ham Sub – Cold, Classic & Flavor-Packed A deli favorite built on a fresh sub roll, stacked with salami, bologna, Provolone cheese, crisp green salad, and zesty Italian dressing, all topped with fresh sliced ham. Served with Groucho’s Famous Potato Chips and a dill pickle spear for the perfect cold combo.

1620 College St, Columbia, SC 29208
0.6 mi away
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